Design Elements
Highlight elements
The highlight elements serve as flexible style elements. The size and arrangement can be adjusted so that they are perfect for any statement.
The content can also be adapted flexibly, whether it is a list of benefits or highlighting a special text. The only important thing to note is that the highlight styles balance each other out within the overall design, creating a harmonious overall picture.
Illustrations
Flat, minimalist illustrations are ideal for underlining the core messages of the design and closing any gaps in the white space. The important thing here is to create a reference to the content and to keep the colors muted so that they blend unobtrusively into the overall CI.
Image elements
To attract maximum attention and draw the main focus to our product, we mainly use large-format image pictures (see menu item “Visual language”).
Detail shots or explanatory image statements can be placed using smaller image elements with a white outline or rounded corner.
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