Imagery
General Imagery
The play with perspectives, focal lengths and sharpness characterizes our unique visual language. The composition results from various factors and creates a varied overall picture that is as diverse and exciting as the entire KRONE product range. You usually see our products in use or on the road, perfectly staged and superior in their performance.
But hard work doesn’t have to look dirty. Instead, our vehicles are always clean and shiny. That’s what we mean by quality made by KRONE!
Perspective
- exciting perspectives
- bottom view / frog’s eye view
- drone shots
- make products look big
Composition
- play with sharpness/blur
- foreground, middle ground, background
- make photo interesting
- clear and tidy
Authentic look
Authenticity and originality of the photos are quality features of KRONE. Natural colours and soft lighting create the typical KRONE look, with perfect colour fidelity on all machines.
- natural colours
- natural saturation, no high or low saturation
- soft and natural lighting
- high product colour fidelity
Mood & scenery
KRONE is in motion, by day and night! And so is our imagery. We don’t show our products in the daytime only but also at dusk and by night. The different moods create a variety of shots and scenery for various application purposes.
It’s all about details
Details play a crucial role in KRONE’s imagery. In addition to many wide shots, detail shots not only form an aesthetic contrast but also provide insights into the functionality of the products and the high-quality standards of KRONE! The detail shots live from exciting perspectives and compositions.
Product overview
Composings with a clear presentation are suitable for showing the diversity of our product range.
Human & product
At KRONE, we focus on perfect products. But what would our vehicles be without the people who operate, upgrade and repair them? That’s why people are very important in our visual language.
People and products should always be shown together in action and reflect an authentic, dynamic situation.
Product shots
KRONE focuses on the quality and reliability of its products. The product images are therefore designed according to this principle. The vehicles are depicted cleanly, in full view and realistically. Color fidelity, viewing angle and shading must be lifelike and uniform.
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