KRONE Brand Guide

About the Brand Guide

The KRONE Brand Guide is a new and handy way for everyone dealing with our Brand. It offers many information, examples, and templates to make our daily work more efficient. Therefore, the Brand Guide is the new must-have tool for all marketing and creative tasks related to KRONE.

Brand Fundamentals

In the brand guidelines you will find all the essential elements of our corporate design, the cornerstones of which are an iconic trademark, correspondingly modern colors and our highly variable font. With the clear layouts, the sophisticated design elements and the memorable visual language of the brand guidelines, we are opening up new (design) fields.

The Brand

This is the overall introduction to our brand. It sums up everything you need to know about our brand in a nutshell: from our values and attributes to tonality and visual appearance.

Our Logo

The KRONE logo, its historical developments, today’s appearance, and the standards for correct use are extensively described here. You can also download the logo in various formats here.

Colours

The cool colours from KRONE are derived from logistics and our products. The derivation, our colour library and all guidelines for correct application can be found here.

Typography

Fonts and their use play a central role in the KRONE brand. Therefore, here are all the guidelines and concrete examples that will help you use the typography according to our standards. In addition to sizes and ratios, special formats are also described here.

Imagery

A uniform visual language is an important factor for our brand. Our guidelines for imagery are described in detail, provided with examples on this page. This will help you make images according to our guidelines and use them properly.

Pattern

Our patterns, which are used on a variety of media, are another important design element. They transform simple layouts into interesting compositions and, in combination with our other design elements, form our uniform appearance.

Design Elements

In addition to the typical KRONE patterns, there are some other recurring elements. These are explained in more detail here and shown with examples. All of them make our brand highly visible, memorable, and absolutely unique.

UI Design

Our KRONE UI Design is standard for every digital interface like websites, apps, and others. There is an easy-to-use basic kit in which all important UI Design components are provided. All information on the UI design as well as the basic UI kit can be found here.